20th Century (IV)

The name of the first devices were Rodal, and later they were renamed "Kurlash". There are another patents from 1931, by William McDonnell and Charles Stickel. In 1930s and in 1940s, at the top of the make up fashion, these curlers were very popular and not expensive. They were made in stainless steel, and the design of these devices remains the same from 1940s. Some of them were packed with rubber replacements, as we can see in the image below. Women used to heat them with blow dryers. Furthermore, new curlers were made with their own batteries to heat them for a more lasting curl.

(Image courtesy of http://www.etsy.com)

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1930-1940: NEW INVENTIONS

1) THE EYELASH CURLER

Translation: "A fascinating look, with the Kurlash eyelash curler. It is an ingenious tool which allows, like Fard Rodal Cosmetic, in few seconds, to curve your eyelashes such as we see in American film actresses. Transform your eyelashes in strong and long ones, with the products Vildizienne and curve them with Kurlash..."

(Advertisement from Ilustraçâo Magazine, Lisboa, 1930. Courtesy of http://oldadvertising.blogspot.com)

There were different patents of this invention between 1923 and 1940. William Joseph Beldue is recognized as one the first inventors while he was working in Kurlash Co., in Rochester, NY.